About
I'm Beth Barach, and I've spent more than 15 years inside cybersecurity companies watching the same problem repeat itself: products that work, paired with sales motions that don't.
I've held VP and Senior Director roles at Cisco, Akamai, Onapsis, NetSPI, and others, companies ranging from millions to billions in revenue. In every one of them, the same pattern showed up: technically strong products that buyers couldn't understand fast enough to buy.
That pattern is the foundation of Cyberfirst Consulting. I started it because the problem is everywhere in this industry, it's fixable, and almost no one is focused on fixing it at the source.
What Makes This Different
Cyberfirst is a strategic advisory practice — not a content agency or a fractional product marketing hire. I don't write your decks or manage your messaging calendar. I diagnose where your sales narrative is breaking and build the strategy to fix it.
The companies I work best with are post-Series A cybersecurity vendors with real product-market fit. Organizations where the product is solid but the story isn't landing fast enough in early buyer conversations.
Career Highlights
15+ years in cybersecurity product marketing — from Cisco's $1B network security business to early-stage Series A companies
Rebuilt go-to-market motions at NetSPI (150% YoY increase in product deals), Onapsis (20% ARR growth), and Akamai (50% YoY growth)
Led and rebuilt both product marketing and analyst relations functions simultaneously at multiple companies
Board Advisor, SecurityBiaaS
MBA, Babson College · BA, Union College